These images present a perfect world of travellers
on the road in ways that none of us have ever experienced. I am happy
to contemplate this Utopia on the page but reluctant to participate.
It is significant that none of these vehicles appears
to be in motion. In fact they are in perfect stasis - to be contemplated.
The only car on the move above is seen front on (Lincoln 1950).
"Possession makes
the heart beat faster..." aseems the key for Advertising then,allowing
you access to Ballistic Missiles and the Golf Course. Today the things
sweep through the innocent landscape (often in the Third World) where
no Car has ever been before, and the Tuareg marvel sat the Spectacle.
If other craft are marooned while the Car shoots past,
even better - and the complacent Owner smirks. Speed on.
The Ford advertisement (V8 or 6) is unusual for its use
of art work comedy, and the jaunty Totem Pole (a favourite motif to justify
a range of opinions in American advertisments). The final figure at
ground level bears the artist's signature and the V8 sign as well as
the World itself. Cheeky stance here with boots and jeans, not normally
found on the usual Totem Pole.
PEDESTRIAN
ENRAGED, 1938
THROUGH
THE WINDSCREEN, 1951 MOTELS
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