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Alexis de Sakhnoffsky was a pioneer industrial designer in America, one of that generation that tackled everything from cars to toasters, with a sideline in packaging. His characteristic drawing style (for which I claim no great originality) shows a carefully calculated surace of chic while retaining the basics of information. The background is usually coloured and favouring the dark, with highlights smeared on in a lighter chalk or pastel. Streamlining is evoked but the objects are often static. The mechanical bulk dissolves in shimmer. The drawings above were a regular feature in ESQUIRE magazine of the 1930's, adding sophistication to that cheerful blend of snappy stories and girlie cartoons. MIDDLE ROW November 1934
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