Surely,His Royal Majesty is the most repulsive of all Brand Characters,with his pulpy rounded cheeks into which a sharp monocle has been pressed.

Because of the very nature of his physiognomy, he is defined by soft parabolas, and fat declivities.

When four of them in toppers weep tears into a glass for you to drink, it is time to call a halt. His aristocratic associations (always a monocle) was never a popular device in American advertising (see also Tareyton cigarettes when the monocle became a black eye overnight, from elitism to violence in one step).

And he has a girlfriend, perhaps accounting for his annoying and all-pervading air of self-satisfaction.