A TAXONOMY OF ADVERTISING CLICHES |
The Visual Cliche might be defined as a pictorial convention that we agree represents a given proposition. The Visual Cliche might be a picture that exactly reinforces an idiom. At its best the cliche can mint a wholly fresh reality out of the banale. At its worst it is tedious and beneath contempt. It can be a shallow solution or it can be a subtle undermining of the viewer's anticipations. Cliches are there to be identified, challenged and used.Here is an idea of some basics using popular idioms. A Restfoam January 1947; 02 Learstar June 1955; 03 Delco Radio November 1961; 04 Gilbert Papers October 1942; B 01 Union Carbide, November 1955; 02 Shell, November 1955 ; 03 Atlantic Bond, October 1953; 04, First National City Bank, February 1969; C 01 Eyrie Railroad May 1946; 02, McNally Pittsburgh, March 1946 ; 03 Dow, May 1950; 04, advertisement unknown, c1958; D The personification of the Cliche , advertisement for Young and Rubicam January 1968 ANTHOLOGIES OF HOARY OLD SOLUTIONS
GRAPHIC
INTANGIBLE
OBJECTS
BEHAVIOUR
SPOKEN - PHRASES
PEOPLE GENERAL GROUPING
PEOPLE WITH NAMES
NATURAL WORLD
CONCEPTS
PLACES
|
I LOST MY HEAD, ARROW SHIRTS January 1952 | |
THE DESERT ISLAND, VISUAL CONVENTION for Vodka | |
FRESH AS A ...... | |
ROSE-TINTED? never (again) | |
ROSE-TINTED? without |
AN IDEA WHOSE TIME HAS COME | |
SUNNY / RAINY WEATHER COTTAGE | |
A NEEDLE IN A HAYSTACK | |
WHO'S IN THE OWNER'S SEAT | |
SKELETONS IN THE CLOSET (CUPBOARD) |
I LOST MY SHIRT |
STICKS OUT LIKE A... |
OLD HAT.... |
WHICH CAME FIRST - THE CHICKEN OR THE EGG NO 1 Advertising |
WHICH CAME FIRST - THE CHICKEN OR THE EGG NO 2, Chemicals |
TALKING TURKEY |
BEGINNING AT THE BOTTOM OF THE LADDER |
BAD LUCK? Broken Mirror FORTUNE MARCH 1940 |
FAKIR ON BED OF NAILS GAG, JUNE 1964 (SEE EMMETT BENEATH) |
THE STORK DELIVERING |
CAUGHT WITH HIS PANTS DOWN MARCH 1945 |
OSTRICH WITH HEAD IN SAND, NOVEMBER 1951 |
THE MISSING JIGSAW PIECE NOVEMBER 19051 |
PRODUCT LAYING AN EGG C 1949 |
SALAMI SLICES DEC 1931 |
THE MAGIC CARPET OF MODERN COMMERCE, DECEMBER 1939 |
THE MAGIC CARPET exotic |
MANAGEMENT WEIGHS ITSELF, DECEMBER 1958 |
MAKING A MONKEY OUT OF YOU JULY 1947 |
A DOLLAR GOES FURTHER THAN EVER OCTOBER 1952 |
BLUE CHIP COMPANIES, MCNALLY PITTSBURGH 1946 |
WIRING THAT WOULD MAKE A SPIDER JEALOUS |
THE GINGERBREAD HOUSE, MONSANTO 1948 |
THERE ARE NO ENDS TO A BALL, DATE UNKNOWN |
BUTCHER, BAKER, CANDLESTICK MAKER |
PEAS IN A POD, KELVINATOR, DATE UNKNOWN |
THE STORK AS CHILDBIRTH, Dextrose Sugar 1942 |
HELPS OIL TAKE A BEATING (anvil) Monsanto 1947 |
HEIGHT OF GOODNESS, WHEATIES 1946 (MAN ON STILTS) |
MAKES LAWNS SIT UP AND SING 1955 |
OLD HAT 1944 (MCBEE) |
THE STORY OF THE UNSPILT MILK 1945 (INSURANCE) |
A MALIGNED WORD ('MALIGNED') |
THE LATEST CLICHES, John Groth, Esquire, 1934 |
Bernard Partridge's illustrations to Stage-Land by Jerome K.Jerome 1889 |
A MALIGNED WORD ('MALIGNED') |
BACK
return to PRIMER OF ADVERTISING CLICHES (A BLOG OF 12.800 IMAGES) |