The characteristics of the Look are
1. the main character who is in a world of her/his own but because using
the product, is to be admired
2. figures in the space who observe the admired character
with yearning, admiration and often pure lust
3. the admirers can be female or male, but in a heterosexual
world, men observers are often envious and suspicious - desk clerks are
thought to be gay anyway. Look at the lashes on that fellah - top row middle.
4. the admiring observer can be in he same space but also
in an adjacent space, adding to the intensity as a voyeur. Outside a theatre,
the main attraction (with pipe) cannot keep the attentions of admiring
females as the guy in the suit swings by (mince?). An actress in her room
above peers out in deshabillé.
Seen in Booth Number One, Hart Suits, October 1954
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